Media and Its Role in Strengthening the Power of the Masses

The media and publication sector in Assam has gone a long way now with the electronics and print media playing exemplary roles in both disclosing the crime and criminals and also taking initiative in the removal of crimes from the region. Assam, till a few years ago, did not have that strong and well-powered media as it has today and hence, right from the government to the illegal private organization or other miscreants, everybody has learned to stay alert and away from unlawful acts in the fear of being unveiled to the masses by the media.  

Although the number of private satellite news channels in Assam has increased with time, but these has not left any adverse effect on the print media. In fact, both the types of media are seen to have occupied a particular place, irrespective of the fear that electronics media will soon take the market off print media and one day print media will go extinct. However, some of the old newspaper organizations that were established way back in the 70s still exist and are still maintain that strong rapport with a huge number of permanent readers. The Dainik Janambhumi newspaper that was first launched as a weekly paper in the year 1947 can be mentioned as an example in this context. 

  

The Janambhumi Group of Publications was established in Jorhat and then in 1972, the group launched a daily newspaper, Dainik Janambhumi. The second and third editions of the newspaper have also been launched now from Guwahati and Tinsukia in 2001 and 2004, respectively.

Presentation of news in simple and straight language and easy-going words are some of the key factors that has enabled this newspaper to connect well with the common people and build a bridge with a large number of regular readers.

The role an editor, the batch sub-editors and the reporters play in the development and maintenance of a newspaper, is the most vital part of the print media as in the negligence of any of these factors will result into the generation of baseless and ineffective news.

Keywords: Assamese news paper Khabar, Assamese Daily Newspaper, Assamese Newspaper Online, Online Assamese Paper, Dainik Janambhumi Newspaper, Assamese Newspaper